Who we are

UP Entertainment, home to UPtv, UP Faith & Family and AspireTV, is the destination for positive, authentic storytelling that is relevant to each network’s audience. UPtv, the trusted network for uplifting entertainment, offers exclusive premiering movies, uplifting plays and beloved series. UP Faith & Family, America’s favorite family streaming service, provides instant access to the best in family and religious entertainment anytime, anywhere, and AspireTV is the leading black lifestyle programming network and urban.

What will you do

Oversee and manage the assigned portfolio of video distributor accounts at the corporate, divisional, regional and/or system levels, including traditional cable and satellite providers (MVPDs), virtual MVPDs, SVOD, FAST, AVOD platforms and other emerging platforms/providers. Responsibilities include distribution sales to achieve revenue goals; packaging, positioning and promotion of the network and content to increase awareness and audience of the portfolio of brands, including UPtv, Aspire TV, UP Faith & Family (SVOD), Cine Romantico (FAST) and Aspire TV Life (FAST, scheduled for launch in 4Q21)

Core Duties and Responsibilities

• Manage assigned portfolio of video vendors, including but not limited to distribution sales, strategy, contract negotiation, account oversight, and alignment with corporate goals
• Develop and maintain strong corporate, divisional/regional and system relationships with assigned accounts to enable strong account management to include corporate marketing initiatives, new technologies and platforms, development and delivering network-wide roadshow previews, strategic brand partnerships/campaigns, events/promotions development and execution
• Achieve content distribution and marketing goals across account portfolio
• Maintain in-depth and broad knowledge of the rapidly changing video/media industry
• Internal and external expert on assigned accounts and brand portfolio
• Work on all assigned accounts to influence tactics to increase ratings and strengthen brand positioning for all brands
• Exceed performance metrics through approved Key Performance Indicators (KPIs)
• Develop and execute marketing strategies aligned with network priorities to ensure incremental distribution
• Support the CDM team throughout the contract renewal process, and improve and deepen marketing relationships and partnerships across the portfolio
• Supervision and internal/external expert on the video on demand platform at all suppliers
• Supervision, execution and participation in MVPD corporate events
• Accurate budget management (forecasts, analyzes and expenses)
• Potential going forward for up to 30% travel as required by the COVID19 situation and CDC guidelines