Acquisition of Match2One, a self-service programmatic advertising platform based in Sweden
DGAP-News: Media and Games Invest SE / Keyword (s): Takeover
09/30/2021 / 5:35 PM
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Media and Games Invest SE: Acquisition of Match2One, a programmatic self-service advertising platform based in Sweden
September 30, 2021 – Media and Games Invest (“MGI” or the “Company”, ISIN: MT0000580101; ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange) today acquired Match2One, a free program. service based in Sweden advertising platform.
Match2One was founded in 2015, is based in Stockholm, Sweden, and has a team of around 25 employees. Over the years, the company has developed a very easy-to-use, self-service e-commerce platform for small and medium-sized enterprises (“SMEs”). The Match2One platform adds to Verve Group’s programmatic vertical full stack offering, adding a demand-side platform for SMEs to the technology stack. While Match2One, due to its limited financial resources, has only launched its platform in a few countries, Verve Group will now, after integrating the Match2One platform into the offer, further internationalize the platform and pushing partner acquisitions forward.
Match2One’s self-service programmatic advertising platform is highly scalable. With an easy-to-use interface, which Verve Group management considers unique in the industry in terms of functionality and efficiency, M2O’s offering is aimed directly at the marketing teams of midsize and small advertisers, including also e-commerce functionality. So far the focus has been on the Swedish market, representing the app. 50% of income. Integration into Verve Group is expected to significantly accelerate global deployment. In addition, M2O has a well-rounded product roadmap that can be leveraged much faster using synergies with Verve Group.
Match2One’s platform enables marketing teams to independently execute programmatic user acquisition campaigns without relying on external partners. This also makes the platform ideally suited for the gaming industry, with its large number of mid-sized publishers whose success depends on efficient user acquisition. In addition, the capabilities of Match2One’s e-commerce promotion platform will allow game companies to directly promote the items in their game stores.
After connecting Match2One to the platform, Match2One is expected to show substantial growth from 2022. Match2One management is committed to staying on board. The transaction was signed and closed today.
Remco Westermann, CEO and Chairman of the MGI Board of Directors: “With Match2One, we were able to finalize our fifth acquisition this year. The technology is very accretive and strengthens our demand side. We love the team and see a lot of growth potential and we are also expecting strong synergies with the games part. Match2One should support our growth from 2022. “
Mikael Kreuger, CEO, Match2One: “We are very pleased to join Verve Group and its rapid advancements in advertising technology. This means that we will unlock synergies and access a global market space that will allow us to realize the full scalability of the platform. We see this as a natural step in our goal of providing SMBs around the world with access to a self-service programmatic advertising platform, across a multitude of marketing channels.. “
The information in this press release has been made public through the responsible persons listed below for publication at the time indicated by MGI’s news distributor EQS Newswire at the time of the issuance of this press release. The responsible persons below can be contacted for further information.
For more information, please contact:
Jenny Rosberg, ROPA, IR Stockholm contact
Axel Mühlhaus / Dr. Sönke Knop, edicto GmbH, contact IR Frankfurt
+49 69 9055 05 51
About Media and Games Invest SE
Media and Games Invest SE is a digitally integrated games and media company with a primary operational presence in Europe and North America. The company combines organic growth and synergistic value-generating acquisitions, demonstrating continued strong and profitable growth with a CAGR of 78% (2018 – LTM Q2’21). Besides strong organic growth, MGI Group has successfully acquired more than 30 companies and assets over the past 6 years. Acquired assets and businesses are integrated and, among other things, cloud technology is actively used to gain efficiencies and competitive advantages. The Company’s shares are listed on the Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The Company holds a covered bond listed on Nasdaq Stockholm and on the Open Market of the Frankfurt Stock Exchange, as well as an unsecured bond listed on the Open Market of the Frankfurt Stock Exchange.
The Company’s certified advisor on the Nasdaq First North Premier growth market is FNCA Sweden AB; [email protected], + 46-8-528 00 399.
This press release contains forward-looking statements which reflect the intentions, beliefs or current expectations of the Company regarding and objectives regarding the future results of operations of the Company and the group, the financial condition, liquidity, performance, prospects. , anticipated growth, strategies and opportunities and the markets in which the Company and the group operate. Forward-looking statements are statements that are not historical fact and may be identified by words such as “believe”, “expect”, “anticipate”, “intend”, “may”, ” plan “,” estimate “,” “,” should “,” could “,” aim “or” could “, or, in each case, their negative or similar expressions. The forward-looking statements contained in this press release, including the pro forma financial figures discussed therein, are based on various assumptions, many of which, in turn, are based on other assumptions. Although the Company believes that the expectations reflected in these forward-looking statements and pro forma financial figures are reasonable, there can be no assurance that they will materialize or prove to be correct. Since these statements are based on assumptions or estimates and are subject to risks and uncertainties, actual results could differ materially from those stated in forward-looking statements due to many factors. These risks, uncertainties, contingencies and other important factors could cause actual events to differ materially from the expectations expressed or implied in this press release by these forward-looking statements. The Company does not warrant that the assumptions underlying any forward-looking statements in this press release (including pro forma financial figures) are free from error, and readers of this press release should not place undue reliance on any forward-looking statements in this press release. The forward-looking information, opinions and statements which are expressly or impliedly contained in this document speak only as of the date and are subject to change without notice. Neither the Company nor anyone else undertakes to review, update, confirm or publicly publish revisions to forward-looking statements to reflect events that occur or circumstances that arise in connection with the contents of this release, unless required by law. or the applicable stock exchange rules.
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