Standard Digital Social Media Marketing Tips: 4 Key Facts About Conversion Tracking
SINGAPORE–(COMMERCIAL THREAD) –Standard digital is there with you on social media marketing tips! In Hong Kong, digital marketing campaigns and ad spend account for 42% of Hong Kong advertiser budgets in 2021. To assess paid media campaigns, conversion tracking is a way to monitor the effectiveness of an advertising campaign. , it helps you analyze customer behavior. The data.
Great? To slow down. Here are 3 key facts you need to know before you start tracking your conversion from digital marketing campaigns online!
1. Revisit your objectives (Find your KPI) | ??
Singapore has seen a shift towards digital marketing, as evidenced by its total revenue of $ 710 million in 2019. What is the goal you have in mind before designing an advertising campaign? Promote one of your new services or products or make yourself known in an increasingly competitive market?
It’s time to come up with a defined, established and quantifiable goal. We, Standard Digital, believe that learning from competitors and gaining predictive trends from industry news also helps in brainstorming.
In this case, Key Performance Indicators (KPIs) are commonly adopted to measure campaign performance, which can be used to demonstrate how well your goals are achieved after a digital marketing campaign. Impressions, clicks, and bounce rates are effective KPIs that you might want to consider.
2. Digital marketing channels | ??
Perform AB testing across channels and experiment with your marketing materials until a combination with the best performance is achieved. With the most up-to-date digital marketing channels, Standard Digital is here to empower you to create social media marketing optimization for your brand with the creation of the best quality content.
Here are several types of online marketing channels that you can consider.
Search Engine Optimization (SEO)
Search Engine Marketing (SEM), Google Advertising such as keyword posting, remarketing, pay per click platforms, etc.
Content creation / marketing and paid social media marketing campaigns e.g. Facebook, Instagram, Twitter, Youtube etc.
Influencer Marketing / Key Opinion Leader
3. Analyze the conversion data | ??
While the conversion funnel should lead all of your customers to the desired actions, in reality only some can make it to the bottom of the funnel. As you study the data, you should be able to find answers to the following questions.
What behaviors lead to conversion?
Which channel generates the highest conversion (Google advertising / paid media campaign)?
4. Refine the digital marketing campaign | ??
After analyzing the conversion data, it’s time to improve the digital marketing campaign. You may run into some issues as you go through your conclusions, such as
Does the design of the page make it difficult for users to visit?
Targeting the wrong group so that no one seems super excited about your campaign / website?
A problem with the A / B test results?
Great! How do I get started?
The conversion tracking tools for digital marketing campaigns offered by Google, such as Google Analytics and Google Adwords, are the most popular and free analysis software suitable for any type of business. They provide you with in-depth details of your customer’s behavioral data after Google advertises and streamlines your analysis.
Choosing an agency to help you develop a successful strategy is an important decision. At Standard Digital (Hong Kong, Singapore and Taiwan), we want to make it easy for you! For more questions about our services, click here.