Take a step back and think …

How often have you started a business or a project but didn’t know when to stop developing the model or whether the content you were generating was appropriate or sufficient?

As a content writer, I always serve my audience by providing insightful, actionable, and meaningful information. Knowing how, when and what to produce by targeting an audience has become an integral part of my business model.

A problem arose when I had to assess whether the time and energy I spent on my model was being subsidized, either financially or to rationalize my brand.

Has my investment been repaid and how can I accurately assess if this was the case?

It was at this point that I developed specific and meaningful KPIs to continuously evaluate my model, which ultimately became the bread and butter for keeping tasks on track and assessing my success rate.

KPI – Key performance indicators

Wait! A new sentence – What does it mean?

By definition, KPIs are the measurable factors that show whether your business model is efficient and profitable. Understanding what factors made my model more successful, I spent time evaluating and evaluating its growth or stagnation.

But how do you know which KPIs are meaningful and measurable?

Here’s a trade secret, every business is different and all models are built with different expectations; however, the underlying KPIs that assess positive performance are mixed.

In my experience, KPIs have given me a tangible and scalable measure of my content writing business model, which doesn’t always mean PROFIT – but rather progress.

Here are 5 KPIs that help me assess myself as a writer. And they go in a sequence.

1. Rankings on SERPs

One strategy that resulted in higher SERP rankings was to use SEO-friendly keywords to get higher rankings on Google.

This means that I studied the keywords that people used frequently to research topics and trends and optimized my content accordingly.

How does that connect to a measurable KPI, you might ask?

Success = Ranking of articles / Written articles

The articles I wrote were designed for Google to crawl and classify as valid.

They were driving more traffic because more people found my content suitable for their search.

Thanks to smartly placed keywords, I noticed a marked improvement in my ranking on Google, making these articles more accessible and useful to the public.

When my content had a higher ranking, I understood that the keywords used were appropriate.

2. Traffic routed to the website

Everything in the world of content marketing has to do with how much traffic an item can generate. Without traffic, I can’t determine how effective or meaningful my content is.

How does that connect to a measurable KPI?

Success = Traffic generated / Total search volume

When measuring traffic as a KPI, it is necessary to identify how much time a visitor spends on a page and how many visitors or clicks the article accumulates.

If a visitor spends a lot of time on my article, I know they are keeping the information shared. By measuring how long, on average, a visitor spends on my page, I can determine the value of the information.

The number of visitors to a page can also vary. The more visitors I have, the more “clicks” I know my article is getting, but that doesn’t always mean that visitors read and remember the information.

It does mean, however, that my content is shared with a larger audience and traffic increases.

By observing the traffic patterns on my posts and pages, I have identified the content that fails to communicate the right message.

It’s been a steep learning curve on what is appealing to my audience and what I should burn.

Trick : There is always a difference when marketing B2B Vs B2C.

A constant need for creativity, reflection and improvement is required to drive more traffic to your pages.

It is fundamental to measure the growth of your model by measuring interest and traffic. It is also necessary to address issues that hijack or interfere with the engagement of your hardware.

3. Traffic of leads generated per inhabitant

A key goal of content marketing is to acquire potential customers and convert them into paying customers.

I did this through lead generation, where I generated stimulating and meaningful information for my audience.

In doing so, there has been an increase in the number of potential clients I have spent time with, cultivating and nurturing their interests, so that they convert into paying clients.

How does that connect to a measurable KPI, you might ask?

Success = Leads generated and / or Leads converted / Total website traffic.

Content marketing is booming, and over time, as information has become more accessible and a little less unique, marketers have had to create more visible content.

This made it easy for potential customers to follow specific trends of marketers, as the content generated belonged to more specific niches.

Content marketers, on the other hand, spent more time refining their strategy to attract the right audience, making it easier to drive profitable customer action.

Both lead generation and conversion strategies are based on the potential interest of customers, which strengthens your brand.

The published content should increase the number of paying customers, converting them into profitable business ventures or, at the very least, regular in your portfolio.

After composing a piece of content and then posting it, I always keep a close eye on how many leads I’m generating from that article.

Pro tip: Invest time in managing your digital assets because you need data at your disposal to measure your performance.

By measuring interest and conversions, I determine if my content is reaching the right audience and sharing the right information.

If the content is optimized and adapted to the audience, retaining potential customers who are interested in my model is more accessible, and conversions become more frequent.

4. Interactions that recognize reader behavior

As…

Follow, subscribe …

Comment and share !!!

With the plethora of content marketers at our disposal, everyone is looking to market themselves.

The all too familiar echo of audience interactions almost rings like a notification bell ringing in my mind.

Waiting for ‘thumbs up’ or repost notifications can sometimes leave me sitting on the edge of my seat, although I’m aware that these interactions are seen more as a measure of ‘vanity’.

But the value of an effective KPI lies in “performance,” which can be measured through interactions across all social media platforms.

How is it connected to a measurable KPI?

Success = Visitors recognizing your efforts / Total number of visitors.

When your content is rated by the virtual audience, it’s a useful indication that the value of your work is being communicated and well received.

Content marketers want to make an impact on audiences by providing information that sparks interest and conversation.

I measured the impact I make by paying attention to the number of likes, the nature of the comments and the number of times an article is reposted or shared on all platforms.

You may need to consider improving the user experience on your website, so that people are more than happy to share their observations.

When I generate high interaction, I know I am getting an effective KPI; However, if interactions are weak, I am aware that I need to spend more time polishing my content and engaging my audience using other tactics.

Trick : Your KPI metrics could go wrong if you have insufficient data. Therefore, do you always ask yourself if the data is good?

5. Collaborators earned per piece.

Network, network, network …

In a world where content creation has become so vast, it has become necessary to reach out to other content marketers and industry experts.

Collaboration in content marketing can push your content further to reach a larger audience.

How does that connect to a measurable KPI?

Success = New contacts created / Total work published.

A seal of approval, advice from here or elsewhere, or even a bit of expertise can go a long way in measuring the success of your article.

I have spent a lot of time on raising awareness and building relationships in this industry to know that a coworker is a helping hand in marketing.

Alternatively, you can look at brands with expertise in growth partnerships.

When collaborators contact me to share my articles or borrow a piece of expertise, and vice versa, I find that the interest in what I’m producing is aimed at the right audience.

When you have a significant amount of work, with each piece doing its magic, you need to lean into portfolio management to keep track of every aspect of every post / page.

Final comments

Focusing on the KPIs in your business model helps make your plan achievable and useful.

Without the necessary measurements, it is almost impossible to determine success.

By relentlessly refining content and appealing to the interests of the target audience in my niche, I have established Vital Indicators (KPIs) that continuously and consistently promote my business.

Without evaluating and evaluating collaboration, ranking, traffic, interactions, and leads in content marketing, operations and service can fail.

Some or all of the content creators must continually engage, think through, and refine their content using measurable metrics that determine quality, satisfaction, and success.